the board

The PAF Board Of Directors come from all kinds of backgrounds — and their journey’s are firmly planted in their love for Portland’s dynamic creative community. Learn about the members of the board and get to know them at PAF events.

 
 
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Executive director

KATIE GAILEY
The CW

Katie is a native Oregonian who started her career in tradition media first in radio, helping on-air talent and marketing/promotions. She then transitioned over to TV, working five years at the local NBC affiliate in sales and marketing. In 2006, Katie made the jump to the agency side as a media buyer for a variety of retail and QSR clients including Dairy Queen & Papa Johns. The agency life turned out to be such a great fit that she quickly moved her way up to be Media Director and Account Director. She brings her passion, enthusiasm and excellence into all client relations, marketing plans and the Portland Advertising Federation. It’s easy to see that she truly loves what she does and the people she works with.  It’s contagious..

 
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PRESIDENT

SESHA LAUGHLIN
Grady Britton

Sesha believes in a world where laughter should be loud, inspiration is louder, paint on the canvas is never quite dry and the dial can go to 11. She has a multifunctional and diverse background starting in design, brand direction, and client partnerships. Sesha is a passionate leader that loves the process of connecting clients and creative to execute strategic, mind-blowing work. With over 15 years of agency experience working with brands such as Nike, Converse, Asics, Puma, Google, DellEMC, AT&T, Sephora, Spotify and BMW, she knows how to take creative problems by the reins, saddle them with innovative solutions and ride them into the sunset.

 
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TREASURER

KATHERINE COCHRAN

Project Management is more than an on-time and on-budget mantra for Katherine – she is constantly planning for the unexpected and rolling with the punches to deliver something even greater than expected. With over 18 years of project management experience, Katherine began her career in the telecom industry, moving on to obtain over 14 years of experience in the Marketing industry managing projects with a focus on digital. Her portfolio incorporates work with a broad range of clients, including Visa, Allstate Insurance, McDonald’s, Dreamworks, Disney, Nickelodeon Animation Studio, Hewlitt Packard, Columbia Sportswear, Mountain Hardwear, Nike and ASICS. When not in the office, Katherine spends her time chasing her young boys around or quilting, crafting and creating anything she can.

 
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SECRETARY

IRIS BRENK
R2C Group

Iris has worked in advertising, on the agency side, since graduating from college as a newly minted Art Director. Through the course of her career, she has moved from art direction into Creative Services then HR roles at some of the country’s leading agencies, including OgilvyOne, Razorfish, Draftfcb and OMD. A Chicago native and Cubs season ticket holder, Iris moved to Portland in 2015, thanks to a job offer from her former ECD at Ogilvy. Currently, Iris enjoys working in the creative department at R2C Group, exploring the beauty of Oregon, getting to know the Portland ad community, and sampling all the great food.

 
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EVENTS CHAIR

BIANCA REED
R2C Group

Bianca is a Portland native who has spent the first 12 years of her career client side in the Consumer Products Industry. She has held various Account Management and Sales Leadership positions. Bianca has worked for companies such as Hershey, Kellogg's and Coca-Cola.

Bianca joined R2C Group in 2017 and immediately fell in love with R2C’s Transactional Brand Building approach and their ability to Scale Brands.  Bianca is passionate about the advertising industry reflecting the world around us and believes that diversity is the one thing we all have in common.

Outside of work Bianca and her husband enjoy travel, fitness and raising their three kids to be good humans.

 

DIGITAL MARKETING CHAIR

JAY BOWEN
Sq1 Ansira

With over 20 years of marketing experience across the Americas, APAC and EMEA, Jay’s passion for strategic marketing is nearly as big as her love for travel. Starting out as a radio DJ and Music Manager, Jay later went on to work in advertising agencies in London and now in Portland, Oregon.

Jay recently joined SQ1 as an Account Director and continues to share her expertise growing the community on the PAF board. Outside of work Jay loves to run trails and take part in ultrarunning events, as well as hosting a few events in the PNW trail community.

 
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CREATIVE DIRECTOR

JIM GIBSON
Liquid

Jim guides the overall creative effort at Liquid. He works closely with the strategy group and directs his creative teams to create powerful communications for all of Liquid’s clients.

Prior to Liquid, Jim spent ten years at Razorfish, where he worked with a number of world-class clients including Microsoft, Levi’s, Coors, XBOX, Samsung, adidas, Disney, Best Buy, Amazon, Expedia, Visa and IBM. He was responsible for all aspects of brand creative—brand manifestos; brand ID; brand storytelling; TV and video; large-scale multi-channel product launches; digital campaigns; digital experiences; global campaigns; large-scale events and social campaigns.

 
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EVENTS & MENTOR CHAIR

RIAAD VAN DER MERWE
AKQA

Born and raised in South Africa, there’s always been one question stuck in my head “how did they come up with that idea?”. My quest in life soon became the pursuit of answering exactly that question. A pursuit that ultimately led me to China, where I resided for over ten years. I’ve taught English, organised automotive events (don’t ask) and even wrote the odd blog post or restaurant review here and there. But nothing seemed to get me any closer to answering that question.

A brief stint at Grey Shanghai set me off on what I assumed would be the correct course, but finally after joining AKQA, I’ve found myself in the midst of those who come up with ideas that still leave me asking. The majority of my days are now spent creating work for Nike that would hopefully make a few people ask “how did they come up with that idea?”. But most of all, I keep it real!

 
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PHOTOGRAPHER

MARK FENSKE
Country Financial

Senior Financial Advice Specialist Mark Fenske partners with COUNTRY Financial® representatives and clients with their retirement strategy, legacy creation, and income preservation. In his role as Happy Hour Chair for Portland Ad Fed Mark coordinates the Extremely Happy Hour events. If your agency is interested give Mark a buzz.

 
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MARKETING CHAIR

ALEX LARRALDE
InTapp

Head of Customer Marketing at INTAPP, Alex headed west from Florida after earning her M.S. in Integrated Marketing Communications from the Medill School at Northwestern University in 2009. Over the last decade, Alex has worked in a variety of product management and marketing roles for software and SaaS companies, including Enli Health Intelligence (formerly Kryptiq), Janrain, Jive Software and currently, Intapp, where she serves as the head of customer marketing. Alex brings her B2B marketing expertise, connection to the tech community, and passion for storytelling to the PAF board.

 
 
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MEMBERSHIP CHAIR

BRIT NOWACKI
InTapp

With a BA in Advertising Management and 10 years of industry experience, Brit has worked on both the client side and the agency side, offering a unique perspective to the creative process. As the current membership chair for the PAF, it is Brit’s role to attract new members and ensure that current members are gaining value from their membership. This is Brit’s second stint volunteering for the PAF. She originally joined back in 2011 as a junior board member, where she was responsible for planning a large charity event with a group of volunteers, including the man who is now her husband.

 
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communications CHAIR

JAMIE MORRISEY
Sea Legs Media

Sea Legs Media, Video Marketing Specialist and Social media, Jamie Morrissey is a digital strategist and producer that wants to help brands make more meaningful connections with customers in the digital realm and IRL. She graduated from Portland State University with degrees in Advertising and Economics. There she completed a yearlong internship with FIR NW, a student run ad agency, and worked with the Portland Police and PSU Athletics on digital and outdoor campaigns. Other interests include craft beer sampling, sketch comedy duos and nicely bound notebooks.

 
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DIGITAL MARKETING CO-CHAIR

MASON PEREZ
Freelancer

Hi! Im Mason! I joined Portland Ad Fed in 2018 with the mission to help build and maintain super rad social media & website platforms! Ive owned my own small portrait photography business since age 13, and I enjoy new media arts, photography (duh), kayaking, and abstract painting. I love Portland & its underground culture, and I spend the vast majority of my free time planning  new projects, catching up on existing ones, and running around Portland soaking up every bit of inspiration this wonderful city has to offer. I’m so happy to be a part of PAF & I hope that this foundation is as impactful for everyone else as it is me!

 
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EVENTS CO-CHAIR

BRENNA FEELEY
SET Creative

Brenna brings her long history of Event Planning and project management to the PAF team all the way from the birthplace of independence, Philadelphia.

With a background in general contracting & construction, bartending and early childhood education, she’s ready for absolutely anything and always carries Band-Aids and Asprin. Creative problem solver and detail enthusiast, this modern grandma enjoys the dichotomy of the Advertising tidal wave by day and knitting in her kimono robe most evenings.

Pros: makes a damn good Manhattan / Cons: Only certified in infant CPR.


 
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CHAIR EMERITUS

DOUG ZANGER
Adweek

Doug Zanger is senior editor at Adweek focusing on creative. He is based in Portland, Oregon and unabashedly loyal to the Pacific Northwest.