Portland Advertising Federation : Dialsmith

Dialsmith is the exclusive worldwide developer, manufacturer and marketer of the Perception Analyzer^®, an interactive technology that helps researchers and presenters understand their customers and audiences more clearly.

The Perception Analyzer is used around the world to test marketing strategies, advertising campaigns, television programming, political candidates, public policy issues, and much more. Trial Consultants use the Perception Analyzer to evaluate witness testimony and attorney presentations. Event producers and presenters incorporate the Perception Analyzer into their programs to engage audiences, evaluate ROI, and make learning more interesting and fun. Sports properties use the Perception Analyzer’s sister brand, ISX – Instant Scoring eXperience™, to conduct instant judging and scoring for live and televised sporting events.