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Events
Friday, September 18, 2009 #4: Brand Artistry
Brand Artistry: A Fieldguide to the Art of Branding
Designed to lay a strong foundation for thinking about brands artistically and crafting a platform for bringing new insights to life. Discovery techniques will be illustrated with case studies, but also with hands-on application, so bringing a brand to work on is advised. Seniors benefit from focused time and interaction with other creative strategists.
Let's create something amazing!
Sponsored by Pop Art, Inc., www.popart.com
DATE: Friday, September 18, 2009
TIME: 11:30am Arrivals/Noon - 2pm Lunch & Program
LOCATION: Bridgeport Brewpub + Bakery
COST: PAF Members $40
Non Members $60
NOTE: Tickets will be sold at the door based on availability. There will be a $10 service charge for tickets sold the day of the event. Cancellations are required no less than 48 business hours prior to the event.
Portland Advertising Federation
Address:
PO Box 8338
Portland, OR
97207
About Us:
PAF Celebrating 100 year of setting the standard for the Creative, Design, and Media Community!
You'd think New York or San Francisco, not Portland, was this country's first club of that kind. In 1906, a group of business and professional leaders put their heads together to form an ad club, establishing Portland as a leader in the creative business community. 100 years, at least 76 presidents, and three name changes later, the Portland Advertising Federation, now known as the PAF, is one of the strongest ad clubs in the country.
Coming into the 21st century, PAF is focusing on its program activity and benefits on explicit member disciplines. PAF programs run throughout the year and have been instrumental in bringing some of the most exciting and innovative thinkers in the business to our region. To name a few: John F. Kennedy, JR. Malcolm Gladwell, author of The Tipping Point Chris Riley, Head of Planning, Graphic Design Group, Apple Computer, Inc. Jameel Spence, President of New York-based Blue Flame Marketing & Advertising. Neal Stewart, Brand Manager of Pabst Blue Ribbon. Andrew Keller, CB+P, Group Creative Director on MINI. Kevin Carroll, brand evangelist and ESPN show host. John Butler, principal at Butler Shine Stern & Partners, author of Converse Brand Democracy. Joey Carson, CEO of reality television pioneers Buni-Murray Productions.
PAF is member inclusive, including all disciplines in communication arts: advertising agencies, media partners (radio, TV, and print), interactive communication, and client-side marketing professionals. Each Executive Director and each Board of Directors makes their mark on the progress and future of PAF. Current Executive Director Jamie Sexton is working with the Board and Executive Committee on an aggressive marketing approach for PAF that includes re-branding, value-driven educational programs, new member development, and outreach to the member community.
As the history of PAF is updated each year, a constant appears to be the club’s willingness to change with the times. Who knows what the next 100 years will bring?
Office hours: 9 a.m.-5 p.m.
PO Box 8338
Portland, OR 97207
Telephone: 503-224-2623 or contact jamie@portlandadfed.com.


