Comments on: Why I’m against the new U of O sign http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/ Portland Ad Federation Sun, 1 Aug 2010 07:24:28 +0000 http://wordpress.org/?v=2.6.2 By: jarrod http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-40 jarrod Thu, 05 Feb 2009 22:34:30 +0000 http://www.portlandadfed.com/blog/?p=42#comment-40 Jerry: It doesn't matter how close PSU is, because the sign is on UO's building. Do you complain that Home Depot puts signs on the front of their stores when there's a Lowe's across the parking lot? Seriously, learn to think. Besides, PSU has their name and motto on a bridge over Broadway - would you have them add "University of Oregon" to that, just to be fair? Joel: what do you want to do, have a ballot measure deciding what the sign should say? Honestly. You can try that if you want, but if you do I'm gonna propose a ballot that says Joel keeps his mouth shut until he has something intelligent to say. Fair is fair. Dylan: Who owns the sign? If you don't like it, you shoulda bought it. Chris: Last time you checked was a while ago. UO is in Portland, too. Finally, all of you: What the hell is the matter with you that you'd rather have a major Portland landmark bear the name of a private, for-profit company than a public institution of higher learning? Yeah. How PDX are you now? Jerry: It doesn’t matter how close PSU is, because the sign is on UO’s building. Do you complain that Home Depot puts signs on the front of their stores when there’s a Lowe’s across the parking lot? Seriously, learn to think. Besides, PSU has their name and motto on a bridge over Broadway - would you have them add “University of Oregon” to that, just to be fair?
Joel: what do you want to do, have a ballot measure deciding what the sign should say? Honestly. You can try that if you want, but if you do I’m gonna propose a ballot that says Joel keeps his mouth shut until he has something intelligent to say. Fair is fair.
Dylan: Who owns the sign? If you don’t like it, you shoulda bought it.
Chris: Last time you checked was a while ago. UO is in Portland, too.

Finally, all of you: What the hell is the matter with you that you’d rather have a major Portland landmark bear the name of a private, for-profit company than a public institution of higher learning? Yeah. How PDX are you now?

]]> By: Andy Fraser http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-39 Andy Fraser Wed, 04 Feb 2009 06:01:04 +0000 http://www.portlandadfed.com/blog/?p=42#comment-39 “White Stag” (the original sign, can’t argue it), then “Made in Oregon” (seems to fit a lot of us, and if not you then your kids), then “University of Oregon”? Ok, I’m a Duck, but even I don’t feel good about this. The best advice I’ve ever received was when I moved from Portland to New York at age 12. My Mom told me “No one wants to hear about how it was better where you were compared to where you are now.” Sage. Hey, this is PSU turf. Enter carefully and respectfully. There may well a place for U of O in Portland, but they/we won’t make friends by coming in and planting a flag. Ketel said best, first. “White Stag” (the original sign, can’t argue it), then “Made in Oregon” (seems to fit a lot of us, and if not you then your kids), then “University of Oregon”? Ok, I’m a Duck, but even I don’t feel good about this. The best advice I’ve ever received was when I moved from Portland to New York at age 12. My Mom told me “No one wants to hear about how it was better where you were compared to where you are now.”
Sage.
Hey, this is PSU turf. Enter carefully and respectfully. There may well a place for U of O in Portland, but they/we won’t make friends by coming in and planting a flag. Ketel said best, first.

]]> By: Mary Wallberg http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-36 Mary Wallberg Thu, 18 Dec 2008 19:45:35 +0000 http://www.portlandadfed.com/blog/?p=42#comment-36 Since it sounds like it's their option to change it...guess they can do whatever they wish. However, it seems to me that it would make more sense and less criticism if everything stayed the same except Old Town...change that to a simple U of O. I mean, the U of O IS technically made in Oregon...so it makes sense ..brands it...but doesn't shout it. Of course my first choice would be to leave it alone. Since it sounds like it’s their option to change it…guess they can do whatever they wish. However, it seems to me that it would make more sense and less criticism if everything stayed the same except Old Town…change that to a simple U of O. I mean, the U of O IS technically made in Oregon…so it makes sense ..brands it…but doesn’t shout it. Of course my first choice would be to leave it alone.

]]> By: Chris O'Rourke http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-27 Chris O'Rourke Fri, 05 Dec 2008 22:36:33 +0000 http://www.portlandadfed.com/blog/?p=42#comment-27 Last I checked U of O was in Eugene and the sign was in Portland. Made in Oregon afaik was a good change from White Stag simply because though a brand name was generic enough to be for everyone. Changing it to anything this crass is not only in poor taste but also a really dumb idea that proves that the people "improving" Portland should go back to whatever city spawned their clearly nonPDX grokking selves. Last I checked U of O was in Eugene and the sign was in Portland. Made in Oregon afaik was a good change from White Stag simply because though a brand name was generic enough to be for everyone. Changing it to anything this crass is not only in poor taste but also a really dumb idea that proves that the people “improving” Portland should go back to whatever city spawned their clearly nonPDX grokking selves.

]]> By: Dylan Boyd http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-26 Dylan Boyd Fri, 05 Dec 2008 22:29:51 +0000 http://www.portlandadfed.com/blog/?p=42#comment-26 I join you in thinking that is a poor idea. It is not reflective of the community as a whole. It creates more division in a community that is known for inclusion and friendhship, even between rivals. The sign is a landmark sign and enjoys MORE visibility than any other sign in town. I realize that it is a major opportunity for the U Of O to brand themselves, but aren't 6 pom poms per auto and head to toe track suits on every 4th resident enough? Let's keep some class and culture in Portland OR and focus on the brand of our community and not just one obnoxious institution. I join you in thinking that is a poor idea. It is not reflective of the community as a whole. It creates more division in a community that is known for inclusion and friendhship, even between rivals.

The sign is a landmark sign and enjoys MORE visibility than any other sign in town. I realize that it is a major opportunity for the U Of O to brand themselves, but aren’t 6 pom poms per auto and head to toe track suits on every 4th resident enough?

Let’s keep some class and culture in Portland OR and focus on the brand of our community and not just one obnoxious institution.

]]> By: Joel Gunz http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-25 Joel Gunz Fri, 05 Dec 2008 18:56:31 +0000 http://www.portlandadfed.com/blog/?p=42#comment-25 There is a precedent for change -- the sign has already gone though three iterations: "White Satin," "White Stag" and "Made in Oregon". For that reason, I am not opposed to changing the sign from time to time. Nevertheless, this sign is a part of Portland and Oregon's heritage. As such, it is, in a profound way, "owned", in a sense, by the citizenry. We should have a voice in how it may be updated from time to time. Its messaging should not be left to the caprice of the highest bidder. Last time I checked, that is not what Portland stands for. In adspeak, I'd say that strategically, tactically, creatively, changing the sign to read "University of Oregon" is off-brand. Good call, Jerry. Maybe it should read, "Hung Far Low in Oregon." Joel There is a precedent for change — the sign has already gone though three iterations: “White Satin,” “White Stag” and “Made in Oregon”. For that reason, I am not opposed to changing the sign from time to time. Nevertheless, this sign is a part of Portland and Oregon’s heritage. As such, it is, in a profound way, “owned”, in a sense, by the citizenry. We should have a voice in how it may be updated from time to time. Its messaging should not be left to the caprice of the highest bidder. Last time I checked, that is not what Portland stands for. In adspeak, I’d say that strategically, tactically, creatively, changing the sign to read “University of Oregon” is off-brand.

Good call, Jerry. Maybe it should read, “Hung Far Low in Oregon.”

Joel

]]> By: Lynn T http://www.portlandadfed.com/blog/why-i%e2%80%99m-against-the-new-u-of-o-sign/#comment-24 Lynn T Thu, 04 Dec 2008 20:33:34 +0000 http://www.portlandadfed.com/blog/?p=42#comment-24 I think the history of the changes the sign has undergone sets a precedent. I think it's time for a change. <a href="http://twitpic.com/hczk" title="For all the imported Portland people... this is what I rememb... on TwitPic" rel="nofollow"></a> I think the history of the changes the sign has undergone sets a precedent. I think it’s time for a change.

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