CP+B like to wallow in the dirt as it were. Here’s Bogusky on their methods
“Instead of hiding qualities that may seem negative…Crispin exploits them….Naturally, that risks pissing someone off. “I think really good brands have to have something of a thick skin these days,” Bogusky says….”Then, once Crispin finds a through line that works, adds Bogusky’s disciple Keller, “we pour gas on it.”
Here’s a comment from Communication Overtones http://bit.ly/bWyk

“I saw the Thailand version of the ad last night and was shocked by the crassness of the commercial. As you said, no direct flaws but so many potential landmines. My favourite quote from the voice over was “who don’t even have a word for burger”

I wonder if the same remote people have words for the following;
- Childhood obesity
- early onset diabetes
- heat disease
- “do you want frys with that?”

maybe BK and Crispin, Porter and Bogusky can tell us?”