http://www.portlandadfed.com/blog/making-the-most-of-online-consumer-reviews-%e2%80%93-a-few-ground-rules/ Portland Ad Federation Wed, 08 Feb 2012 02:41:45 +0000 http://wordpress.org/?v=2.6.2 http://www.portlandadfed.com/blog/making-the-most-of-online-consumer-reviews-%e2%80%93-a-few-ground-rules/#comment-10 JoelGunz Wed, 28 May 2008 01:27:43 +0000 http://www.portlandadfed.com/blog/making-the-most-of-online-consumer-reviews-%e2%80%93-a-few-ground-rules/#comment-10 Thanks, kind sir! Thanks, kind sir!

]]> http://www.portlandadfed.com/blog/making-the-most-of-online-consumer-reviews-%e2%80%93-a-few-ground-rules/#comment-6 Kent Lewis Sat, 24 May 2008 01:11:41 +0000 http://www.portlandadfed.com/blog/making-the-most-of-online-consumer-reviews-%e2%80%93-a-few-ground-rules/#comment-6 Kudos Joel, you nailed it. If you break through to just 1 traditional marketer or agency type, consider it a success. As Seth Godin says, using social media to promote a commodity product is like putting sprinkles and a cherry on top of meatballs...and a meatball sundae doesn't look or taste good. Similarly, Andy Sernovitz, the word-of-mouth guru says that if it's not worth talking about, it's not worth doing. Kudos Joel, you nailed it. If you break through to just 1 traditional marketer or agency type, consider it a success. As Seth Godin says, using social media to promote a commodity product is like putting sprinkles and a cherry on top of meatballs…and a meatball sundae doesn’t look or taste good. Similarly, Andy Sernovitz, the word-of-mouth guru says that if it’s not worth talking about, it’s not worth doing.

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