Did you know that radio listership has grown 3% in the last year reaching more that  2.2 Million people in Portland and Southwest Washington weekly?

That’s over 4 million ears listening and over a hundred million heartbeats being stirred with the power of sound. Remember, when a person hears something that excites them, or makes them emotional, their hearts beat faster and the whole body reacts! Strong radio creative advertising can make a deep emotional connection to your product or service that will stick with someone hours or years after they’ve heard your ads. Make sound branding a key part of your marketing strategy.

Who’s Listening Locally?

The combined income of PARC Radio listeners in the Portland Metro area is more than 80 billion dollars, with the median age and income being 43 and $48,000. It goes deeper:

• The largest age demographic listening 35 and 44 at 22%.
• The next largest age demographic listening is 25 and 34 at 19% (Combine: They equal 41%) 
• Evenly split 49/51 between men and women tuned in
• The average Radio listener drives 150 miles a week
• 1,569,000 are listening to radio Morning Drive shows every week in Portland
• 96.4% are educated with a H.S Diploma or higher
• 70.9 earn $35,000 or more annually 
• 1,843,000 are listening in Afternoon Drive, every week  
• 77% are white
• 9.1% are hispanic
• 70% are homeowners
• 1,724,000  are listening in the middle of the day, in their offices, cars & homes

National Radio Stats:

• 96% of people who drive or ride in a car use the radio.
• In-car radio listening averages two hours and 12 minutes weekdays, and two hours and five minutes on weekends.
• 43% of drivers leave their car radios set to one station.
• There are over 600 million radios in use in the U.S.
• There are 8 radios per U.S. household.
• There are over 13,500 registered radio stations in the U.S.

The bottom line: If your marketing strategy is leaving out a sound story your missing a huge opportunity to STAND OUT and emotionally connect to millions of listeners in Portland. 

Companies that have “share-of-ear” also achieve a sustainable share of the pocket book!