Despite the economic slowdown, Anvil Media has managed to continue measured growth in 2008. In September alone, Anvil brought six new clients on board, including Amy Sacks Eyewear, BOORA Architects, Dapper Frog, PGE’s Green Power Oregon, Milgard and Point6. In addition, Anvil expanded its engagements with Nautilus Bowflex and Horsepower Freaks. Note: Anvil’s SEO Audit for Horsepower Freaks increased organic search traffic by over 1,000 percent in the first two months after implementation.

For agencies out there that are struggling through the economic downturn, I encourage you to shore up your client relationships by taking a deeper look at online marketing strategies, and how they integrate into the traditional marketing mix. Highly measurable, low-cost marketing campaigns are in great demand, and search engine and social media marketing are a natural solution. I encourage agency and client-side marketers to review their overall strategies and ensure all ad dollars are being measured and are generating a meaningful return-on-investment.

If you’re looking for more insight into how search and social media marketing can help you or your clients market more effectively, visit Anvil’s Resources section for helpful articles and our Clients section for illustrative case studies. In down economies, direct and online marketing pick up brand advertising and PR budgets, so it’s important to “stay close to the money,” as my uncle always says.