http://www.portlandadfed.com/blog/and-then-it-was-law/ Portland Ad Federation Sun, 1 Aug 2010 07:23:56 +0000 http://wordpress.org/?v=2.6.2 http://www.portlandadfed.com/blog/and-then-it-was-law/#comment-18 Joe Somebody Thu, 09 Oct 2008 23:15:23 +0000 http://www.portlandadfed.com/blog/?p=30#comment-18 Hmm, I agree that nothing last forever, and stale is a bad place for a brand to be. But if you have to completely reinvent your brand every 18th months, then maybe you need to be doing a better job inventing in the first place. Hmm, I agree that nothing last forever, and stale is a bad place for a brand to be. But if you have to completely reinvent your brand every 18th months, then maybe you need to be doing a better job inventing in the first place.

]]> http://www.portlandadfed.com/blog/and-then-it-was-law/#comment-17 Scott Lansing Tue, 07 Oct 2008 18:02:04 +0000 http://www.portlandadfed.com/blog/?p=30#comment-17 I see the point in reinventing a brand to make it fresh and re-identifiable among consumers, and while technology, fashion and other consumer trends are always changing, what if a brand campaign succeeds for 18 months with no downturn in sight? Is it worth changing a brand's reputation every year-and-a-half? I see the point in reinventing a brand to make it fresh and re-identifiable among consumers, and while technology, fashion and other consumer trends are always changing, what if a brand campaign succeeds for 18 months with no downturn in sight? Is it worth changing a brand’s reputation every year-and-a-half?

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